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Client

Wellthi

Project 
Visual Identity
Promotional Video

Role
Art Direction
Branding
Motion Graphics

Wellthi

Brand Identity

We created the complete brand identity for fintech company "Wellthi", a social banking wallet that helps institutions and organizations leverage the power of artificial intelligence, positive social influence and collective savings goals. The challenge for this disruptive company was to create a visual identity that feels both trustworthy and innovative, true to its nature.

Collaborators
Zane Comer
Steven Guas
Blue Hamel 
Geo Lantigua
Lucia Gambioa

Wellthi_Logo-Wordmark_v001-01.png
Welthi_Splash_Anim.gif
WORKMARK SHORT.png

Wordmark

Vertical lockup

Animated Logo

SYMBOL_GRADIENT.png

Symbol Logo

SYMBOL.png

Symbol Logo

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GRADIENT BLUR-05.png
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WELLTHI GRADIENT.png

The freeform gradient uses muted tones from the color palette. We use this as a design element throughout as an accent. 

APP STORE SCREENS.png
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Explainer Video

In addition to the website and brand identity, we were asked to create a short video that would explain to various stakeholders (affinitiy groups, B2C, B2B) what Wellthi is and why it's useful and revolutionary. 

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